Dear Friends,
WWF-India, the country’s largest
conservation organization has been working on promoting nature conservation and
environmental protection across the country for over four decades. I am writing
to you regarding one of our biggest public campaigns, Earth Hour, which
you have been supporting from past three years.
Earth Hour is WWF’s global initiative where citizens around the globe
show their support for action on climate change by turning off non-essential
lights and electric equipments for one hour. Having emerged as the largest
climate action in history, Earth Hour has inspired individuals,
governments and corporations to move towards responsible consumption and
conservation of energy.
Over 10 million people across India
participated in Earth Hour last year. It received unprecedented support
demonstrated by participation from over 130 cities, over 100,000 students,
several iconic monuments, hotels and prominent buildings. Earth hour 2012
provides a platform for you to show leadership on initiatives that are being
undertaken towards ensuring energy efficiency at all levels.
This year Earth Hour will be
observed from 8.30 pm to 9.30 pm on Saturday 31th March 2012.
We call for your support both for the hour and towards a sustained commitment
beyond the hour. We would like to make Earth hour a self-perpetrating drive
that inspires us to modify the way we live, every single day so that we
contribute towards mitigating the impacts of climate change. 
I am writing to seek your valuable
support for the campaign and I hope that you will join hands with us to
mobilize this call for action towards a good cause. Please encourage citizens,
communities and local institutions in your capacity to support and participate
in this global and national event. We humbly request that non-essential
lights especially that consume substantial wattages of power be switched off
from 8.30 pm till 9.30 pm on Saturday 31th March, 2012. Also,
visit our website www.earthhour.in to ‘take a
pledge’ and make your city Earth Hour
Champion.
Further, If you inform us about your
participation in the earth hour by way of organizing a local event / activity /
gathering we will be able to keep our PR team and the media updated to cover
your participation. We would be glad if you could facilitate in getting us
free advertisement space/ hoarding/ billboards to promote and create awareness
about the Earth Hour.
We look forward to your support and
partnership in Earth Hour and to help spread the message across.
You can contact Mr. Aniruddha Patil,
Shreya Bhanap and Gauri Gurav for Earth Hour, 2012 Updates.
Contact us on - 2207 8105 / 2207
1970.
Email: wwfmumbai@yahoo.co.in
Regards,
Earth Hour, 2012
Mumbai Team
WWF-India, MSO
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